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United Biscuits, the world’s third largest producer of biscuits has signed on Bollywood Superstar Bipasha Basu and leading South Indian actor Shriya Saran for endorsing its flagship brand McVitie’s in India. The stars will play a pivotal role in enhancing further, the brand’s aspirational values, through their association in presenting the brand, products and promotional activities.

Announcing the brand ambassadors, Mr. Jayant Kapre, President, United Biscuits India said, “United Biscuits stands for its commitment towards offering the highest quality, healthy and best tasting products to its customers. With this association the brand will convey that McVitie’s wide range of products is the top choice for people who choosesmarter ways of living, by combining great taste with healthier products.We feel privileged to have iconic celebrities like Bipasha, and Shriya representing the McVitie’s brand as both share an immense passion for a healthy lifestyle, andembody great values that are a great fit with the brand.The market is growing at a very fast pace and shows tremendous potential in the biscuit category. Both the celebs have mass appeal and we are confident that this will further strengthen the brand’s image and will help us to reach out to more consumers.”
Bipasha and Shriya have been signed on, following the brand’s strategy of increasing its penetration amongst the urban Indian consumers. As part of this strategy, McVitie’s will be launching a new TVC later this year, featuring Bipasha Basu and Shriya Saran.

Speaking about her association with Mc Vitie’s, Bipasha Basu said, “It is a matter of great pride for me to be associated with a brand like Mc Vitie’s. Their tasty and healthy products are a perfect match to my idea of leading a healthy and active lifestyle. I am delighted and very excited to be a part of the brand.”

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In 2007, she had three releases. After her role in the unsuccessful Vyapari, she starred in the Sekhar Kammula-directed Telugu film Happy Days which received positive reviews and became her first major box office success. Her next release was the Tamil drama film Kalloori, directed by Balaji Sakthivel, that won her accolades and critical acclaim in Tamil as well.
Tamaanaah Bhatia and Suriya as see in Ayan (2009)

In 2008, she again had three releases, appearing only in cameo roles in two of them. In 2009, she received box office success with Padikathavan, with Dhanush. Her next Tamil film Ayan became a blockbuster and made her a leading star in the Tamil film industry. Her next film was Ananda Tandavam, which sank without a trace. But her performance was praised by critics. Her successive release Kandein Kadhalai, which was a remake of the 2007 Hindi blockbuster Jab We Met, was considered a moderate success. She did the role originally played by Kareena Kapoor and was praised by critics for her performance. Her first 2010 release was Lingusamy's romantic-action flick Paiyaa, a huge hit. It earned her a great name in the Tamil film industry. Her next release was Sura, with Vijay. The film was not a box office hit and her performance was panned by critics. Her next release was Thillalangadi with Jayam Ravi, which became a moderate success and her performance was praised.[5]

Her first release of 2011 was the Tamil action film, Siruthai alongside Karthi with the film becoming a success commercially, although her character was received poorly by critics with a reviewer citing that she offered "little more than arm-candy".[6] Her latest telugu release 100% Love, a romantic comedy, with Naga Chaitanya is opened to highly positive reviews from both critics and viewers. Her upcoming movies portray her in the lead roles opposite Allu Arjun in the historical Badhrinaadh, Ram Charan Teja in Rachcha, Ram in Mana Love Story,[7] and Jr. NTR in Oosaravelli,[8] whilst she will also feature in Hari's Tamil action film, Venghai with Dhanush.